Max Lux began in 1989 with one entrepreneurial spirit, an innovative product idea, a small Colorado cabin, and enough passion to lay the foundation of who we are today. CEO and Founder Ben continues to helm the Max Lux ship, instilling his energy, inventor-driven creativity, and attention to detail into every aspect of our company. Over the past 30 years, Max Lux has grown from a cabin-based startup to distributing 500+ products worldwide.